Iteration, Not Perfection

Building a business is constantly about making small changes.

You have to focus on the big stuff, and then let the little stuff fall into place

This is especially true at startups, and especially true with software.

Take Loom as an Example:

They started off as a user testing marketplace.

Initially, they were selling the feedback from experts. But theirs users didn't care about 'expert' feedback.

They cared about REAL feedback from REAL users that were using their product!

Now, Loom would not have been able to make this pivot if:

Quick pivot, and BOOM, Product Market Fit.

Naval nailed this is a tweet from a few years ago i haven't forgotten since.

The faster you get to 10,000 iterations, the faster you have an outlier product.

The faster you get to 10,000 iterations, the better.

Necessities for productive iteration:

Action Items:

3 Important Traits